How the hashtag was started...

After diving into the many names and finally breaking apart two derivatives for the ultimate company name: Bi.Mi, we thought, "what makes us unique." The answer is, is that we invite every kind of person to be brought into our mindset, no matter how different or similar we all are. The more different we are, the better. The more we can teach eachother, grow, expand, and shape our mindset. 

#becausedifferentiscool is more than just a statement. It is unapologetically the truth.